Fix Funnel Leaks. Lift AOV. Compress CAC Payback.

I help eCommerce and Direct Response brands unlock 10–20% higher AOV and shorten payback periods — without increasing ad spend.

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Eric Santiago - Direct Response Growth Consultant

Meet Your Growth Partner

I'm Eric Santiago, a direct response growth consultant. Over the past decade, I've helped scale multiple D2C brands in health, beauty, and wellness — unlocking hundreds of millions in revenue.

My specialty is uncovering hidden profit inside funnels and ensuring every dollar of paid media works harder. I partner with founders and growth teams to:

Lower CAC while scaling ad spend
Lift AOV through smarter offers and upsells
Shorten payback periods so capital recycles faster
Build backend monetization that compounds

Proven Impact

Every engagement is designed to pay for itself many times over — without increasing ad spend.

$100M

AD SPEND DEPLOYED

Deployed over $100 million in ad spend profitably.

11M

SUBSCRIBERS MANAGED

Managed and monetized email lists as large as 11 million subscribers.

$500M+

REVENUE GENERATED

Part of $500+ million in profitable revenue generated.

266%

Growth

Beauty Brand

Drove a beauty brand from $45M to $165M in annual revenue, managing a $3M/month ad budget.

$35M

in 9 Months

Wellness Company

Scaled a wellness company to $35M in under a year while lowering CAC by 19% and lifting LTV by 30%.

7-Figure

MRR

Supplement Brand

Architected the funnel that scaled a supplement brand to consistent 7-figure monthly recurring revenue.

How We Can Work Together

Every brand is at a different stage. My role is to meet you where you are and unlock the most leverage. Engagements typically take one of three forms:

Fast Diagnosis

For brands that need clarity first

I uncover the biggest profit leaks in your funnels and quantify the upside so you know exactly where to focus.

Focused Sprints

For teams that want quick wins

Together, we run a structured sprint to lift AOV, compress CAC payback, and get new monetization plays live within weeks.

Ongoing Advisory

For brands ready to scale

I act as a hands-on growth partner — guiding funnel strategy, pressure-testing offers, and ensuring every dollar of paid spend compounds into profit.

Schedule A Discovery Call

The Process

My process is simple, but it drives big results:

Diagnose

I dig into your funnel, ad spend, and offers to identify the 3–5 biggest leaks holding back profit.

Prescribe

You'll get clear, prioritized fixes — frameworks, offers, and monetization plays tailored to your brand.

Guide Execution

I work alongside your team to ensure changes go live and results compound over time.

Ad spend is only as powerful as the funnel it flows into. I help e-commerce and direct response brands shorten payback, lift AOV, and drive measurable profit without adding more complexity. The goal isn't bigger budgets... it's bigger profit.

Book a Discovery Call